4 Consumer Psychology Resources for Smart Marketers

Been here before? Welcome back. For new folks, welcome!

I’m Ryan Crowe, a Content/Social professional. I collect Social and Content resources here so that I can find them easily, and maybe you’ll like what I’ve found, too. Click the headline link to be taken to the resource.

The Science of Familiarity: How to Increase Conversions By Being Completely Unoriginal

“It’s a simple concept: We like things that are familiar to us. But unless you truly understand why that is, you can’t use familiarity to increase conversions in a meaningful way.”

The Complete Guide to Understanding Consumer Psychology

Lots of wonderful insights about Customer Psychology that you can work into your digital marketing tactics. Probably a good read for novice and expert alike. Neil Patel claims: This guide was written for all levels of marketers who are looking to build stronger relationships with customers and prospects.

Increase Your Search Traffic w/ These Google Analytics Hacks

My original reason for sharing this was actually to highlight the intro. It only takes author 4 sentences to get to the meat of the post. People are getting a little wordy with their intros possibly because they heard long content is the tactic du jour. The “Hacks” are also helpful if you’re looking to amp up your GA skills.

What You Need to Know About Eye Movements and your Website

Content creators and social publishers alike will benefit from this post discussing how users see a website.

“Eye movements. As a designer, marketer, or conversion optimizer, you have control over how, when, and where the user looks on your page.

Positioning, dominance, text, size, color — all these things have a dramatic influence on conversions, shareability, readability, and overall engagement.”

Let’s talk shop!

Would love to see resources that you’ve come across. If you’ve found something awesome in the last week or so, put it in the comments. Just like what you see? Respond in the comments or find me on Twitter.

Also, a favor: if you like what you saw, please SHARE with your network. Thanks!

See past Social and Content Resource posts:
Be Smarter Than the Marketer Next to You (Sep 3, 2015)
5 Superior Hashtags You Should Follow Instead of #socialmedia
Dig Into These New Social and Content Resources (Aug 21, 2015)
4 More Tools for Social and Content Professionals (Aug 7, 2015)
Did You Miss These Social and Content Resources (Jul 23, 2015)
Content and Social Media Resources (Jul 9, 2015)